Career Advice and Resources | Recruitment Tips | Cornerstone Global Partners Singapore

How to Persuade Star Candidates to Join Your Business in 2023?

Back to Blogs
How to Persuade Star Candidates to Join Your Business in 2023?

“The key for us, number one, has always been hiring very smart people.” - Quoted Bill Gates, co-founder of Microsoft Corporation. “If we weren't still hiring great people and pushing ahead at full speed, it would be easy to fall behind and become some mediocre company.”

Over the years, the business world has learned that having good people doesn’t require employers or hiring managers to infantilise them. But a question arises: How can you thoughtfully persuade skilled professionals to join your business this year? Time and again, recruiters come across a shortage of quality candidates and count finding top talent as the biggest challenge.

Given the presence of your competitors in the market (especially in attracting talent) and candidates’ expectations, the right recruitment strategy which aligns with your organisation’s goals is a must.

Here are some tips if you are looking for suitable strategies to approach top talent and convince them to join your business.

#1. Provide Flexible Work Options

Take a minute and ask yourself if your people are happy at work. Is your organisation change-ready? Do you face challenges efficiently? The answer to these questions revolves around the level of flexibility you offer.

Provide flexibility of work to allow employees to adjust to circumstances and conditions. As a result, you can expect them to show more creativity, engagement, and productivity.

John Wooden rightly said, “Flexibility is the key to stability.” And this is the crux of offering flexible work options to your employees and highlighting it when interviewing candidates.

Not only it attracts star candidates to accept your employment offer, but flexible working also benefits recruiters & hiring managers.

RELATED READ: 5 Pitfalls of Hybrid Working & How to Resolve Them

#2. Create an Employee-centric Work Culture

An organisation with employee-centric work culture features open communication, encourages feedback, and inspires innovative minds to come forward. There could be no better thing for your organisation than to make your people feel you act in their best interest. Ultimately, it will enhance employee experience and turn them into a happy workforce.

Make room for them to be creative & innovative and witness them making up a successful company.

#3. Utilise Social Media

According to the Job Description Library:

  • 91% of all employers are currently using social media as part of their hiring process

  • 79% of job seekers have used social media in their job search in the last year

Capitalise on the potential of social media by turning to ‘social hiring.’ Simply put, you can showcase the benefits of working with your organisation and engage with potential candidates. Besides being a cost-effective option, social media allows you to reach candidates who haven’t initially applied for the role. Additionally, you can use creative visuals and get your employees to help spread the word.

#4. Be Tech-savvy

With the advent of Artificial Intelligence, you can leverage the power of technology to attract top talent to your organisation. Task automation allows HR specialists to focus on what matters. Benefits abound, HR personnel can also automate the recruitment process and sift through multiple CVs in a few seconds.

Holistically, being a tech-savvy organisation will leave you enough time to work on key strategies and processes to attract skilled candidates.

#5. Network, Rope in & Repeat

Master the art of connecting with the right people at the right time. Generally, organisations network to seek growth in terms of client base and revenue. Nevertheless, meeting new people also attracts talent. So tap into communities through events and meetups. After all, finding and employing the right people requires a systematic approach to outreach and relationship building.

Beyond your personal network, make yourself visible in the industry to connect with people and lead them to apply to fill white spaces in your organisation.

#6. Implement Referral Programs

Considering top talent might be right under your nose, look around and see your current employees. Then, look further and envision the number of first-degree LinkedIn connections and Facebook friends they might have and ideate strategies.

Undoubtedly, keep your team informed and give them the required information to share with their network. Next, encourage them to share the job openings by setting up an employee referral program. The last of things is to get ready to see highly competent human resources coming your way.

#7. Seek specialists’ assistance

Recruiters operate in parallel with your organisation to help match candidates’ profiles with the job openings. When hired, they conduct the process to hire the best-suited candidates for you. On top of that, hiring a professional team of recruiters and talent acquisition specialists is an extension of your in-house HR team.

If you seek expert assistance, you will make hiring hassle-free, and the organisation will be empowered to save time, money, and effort.

Looking ahead to the year - Align Yourself with Trends

Several emerging trends in recruitment are likely to shape the industry's future and thus require you to revamp your talent attraction and retention strategies. Here are a few of them:

  • Increased use of Artificial Intelligence: AI-powered recruitment tools are becoming more common, helping to automate the screening and selection process and making it more efficient and effective.

  • Greater emphasis on diversity and inclusion: As companies increasingly recognize the benefits of diversity, equity, and inclusion (DEI), they are placing a greater emphasis on these factors in their recruitment efforts. This includes using data-driven approaches to identify and address recruitment bias.

  • Greater focus on candidate experience: Candidates demand a more personalized, transparent, and seamless experience throughout recruitment. Companies must prioritize candidate experience, using technology and data to optimize recruitment processes.

  • Rise of remote work: The COVID-19 pandemic has accelerated the trend toward remote work, which will likely continue. As a result, companies will need to adapt their recruitment processes to attract and retain talent in a remote work environment.

  • Growing importance of employer branding: As the competition for top talent intensifies, companies are investing more in their employer brand - showcasing culture, values, and mission - to differentiate themselves from their competitors.

These trends suggest that talent acquisition will become more data-driven, technology-enabled, and candidate-centric.

Devise a thoughtful plan and have a strategic recruiting partner in place to turn hiring complexities into opportunities to grow and develop your organisation profitably.

When you start bringing potential candidates into your organisation, you can see progressing times ahead. Put the effort in and begin attracting star candidates.

At Cornerstone Global Partners Singapore, all our consultants are specialized in their field of industry or function. We will always strive to build a trustful relationship, along with an ownership mentality. Your next promising hire could be just a click away.

Get in Touch with Us


1. How to attract candidates from competitors?

To attract candidates from competitors, you must:

  • Create a candidate persona

  • Highlight the positives of your company and market your organisation

  • Develop employee value proposition

  • Build an employee-focused culture

  • Involve current employees in recruiting

2. What are the four global talent strategies?

The most pivotal global talent strategies are:

  • Build worker support and retention into your overall plan

  • Evaluate your benefit and compensation packages to come up with options to attract top talent

  • Consider different hiring options

  • Train hiring managers and leaders to implement a global talent management strategy

3. What are the future trends in recruitment?

  • Remote interviewing and work

  • Diversity and inclusion

  • Employee well-being and mental health checks

  • Increase in workforce analytics

  • Reinventing employer experience

  • Employer branding

  • Ethical leadership

  • Recruitment marketing

  • Artificial intelligence

  • Virtual and augmented reality

  • Robotic process automation

  • User-intuitive interface

  • Payroll flexibility

  • Flexible schedules

4. How to attract top talents in 2023?

Six proven methods to attract top talents in 2023 are:

  • Provide flexible work options 

  • Utilise social media

  • Build an employer brand

  • Network in specific events

  • Implement referral programs

  • Reaching out to recruitment agencies to seek expert services