Performance Marketing Director (Regional Consumer Electronics Start-Up)

Posted 12 September 2022
Salary 168K
Job type Permanent
DisciplineSales, Marketing & Digital
ContactJarrold Lin

Job description

My client is a rapidly expanding start-up that's been making large waves across the region. They are looking for a Performance Marketing Director to lead the high-performing team, managing total budgets for campaigns and optimising results to further solidify the company's presence in the market.


  • Strategise and drive the end to end media buying process across key online platforms (Facebook, Google - AdWords), social media (Instagram, TikTok), SEO, SEM, and email marketing and automation
  • Manage overall campaign budgets and optimise ad spend, working together with media buyers to ensure high-ROI media buys and a an external A/B testing agency
  • Front discussions with external parties (account managers and agencies)
  • Manage and grow the team across the region


  • 8 years of digital marketing experience with strong proven expertise in performance marketing / buying and optimising paid social ads
  • Understanding of major media platforms like Facebook and Google is a must
  • Strong background in strategising and running ad campaigns within a consumer goods / retail / FMCG / consumer electronics environment
  • Prior team management experience is a plus but not necessary

If this profiles sounds like you and you are keen to have an initial conversation, send your CV to and we will be in touch if your profile is a fit.